First of all, thank you for reading. I did take a look at that piece. It's a nice premise. I'm a poor one to ask about writing help because I can only tell you what works for me.
I write like I talk. I'm not a flowery speaker. I'm more concerned about conveying ideas than impressing readers with my writing skills.
I try to write on a regular basis. I think that's the best way for me to build readership.
It seems like you are able come up with fun concepts. That's a huge part of the battle.
Once again, what works for me may not be best for you. It's generally trial and error.